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Meet the Team


About Us

identityfs is a family run financial solutions provider, based in Alderley Edge, Cheshire but with national coverage. With combined experience of over 40 years. Specialising in Mortgages, Family Protection and Home Insurance. 


The story of identityfs began back in 2007 just before the banks went belly up…...what a great time to go solo!

Our founder Chris qualified in 2000 during his time at Barclays bank, then leaving in 2002 having been head hunted by the UKs largest brokerage. Through earning his stripes as an independent broker, he then went to work for a boutique brokerage in South Manchester until 2007. It was at this time, whilst on holiday he realised that there was more to life than 9-5 in the corporate world. What was also missing was a brokerage that worked around their client’s circumstances……Hence identityfs was born.

Over the years we have built a reputation providing sound financial advice to individuals, families and the odd celebrity. In such high regard is Chris’s expertise held, he has received national awards and he has commentated on financial affairs for Sky News.

Today we are a family orientated, family run financial advice service by husband and wife team Chris and Sarah.

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