About Us...

identityfs is a family run financial solutions provider, based in Alderley Edge,
Cheshire but with national coverage. With combined experience of over 40 years. Specialising in Mortgages, Family Protection and Home Insurance.

Our Story


The story of identityfs began back in 2007 just before the banks went belly up…...what a great
time to go solo!


Our founder Chris qualified in 2000 during his time at Barclays bank, then leaving in 2002 having been head hunted by the UKs largest brokerage. Through earning his stripes as an independent broker, he then went to work for a boutique brokerage in South Manchester until 2007. It was at this time, whilst on holiday he realised that there was more to life than 9-5 in the
corporate world. What was also missing was a brokerage that worked around their client’s lifestyle……Hence
identityfs was born.


Over the years we have built a reputation providing sound financial advice to individuals, families and the odd celebrity. In such high regard is Chris’s expertise held, he has received national awards and he has commentated on financial affairs for Sky News.


Today we are a family orientated, family run financial advice service. With Andrew completing the team, along-side husband and wife Chris and Sarah.

Andrew has worked in the Financial Services industry his whole professional career, having graduated from Sheffield Hallam University with a Financial Services Degree in 2003 and he is currently studying for a Masters in Finance through the Open University.

 

Andrew has a wealth of experience working with property investors and also has worked closely with some of the largest finance companies in the UK funding housing developments and hotel purchases.  Andrew's passion is working with both first time buyers and landlords and like Chris and Sarah values family time and the benefit of how a quality broker can add value to a clients experience.

Meet the team...

Chris Novak

Director & Mortgage Consultant

Chris Novak

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Sarah Ward-Novak

Mortgage Consultant

Sarah Ward-Novak

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Andrew Jones

Mortgage Consultant

Andrew Jones

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Your home may be repossessed if you do not keep up repayments on your mortgage. There may be a fee for mortgage advice. The actual amount you pay will depend upon your circumstances

 

Identity Financial Solutions Limited is an appointed representative of HL Partnership Limited which is authorised and regulated by the Financial Conduct Authority. Number 471900. Identity Financial Solutions Limited is a company registered in England and Wales. The registered office address is 6 George Street, Alderley Edge, Cheshire, SK9 7EJ. The information contained within this website is subject to the UK regulatory regime and is therefore targeted at consumers based in the UK.

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